I assisted Yorkshire based Wellspring Trust with a 'brand evolution'. This began by adopting a more minimal approach to their logo - creating a sharper, bolder identity that better reflects the confident, forward-thinking nature of the organisation. Guidelines including; colour schemes, font usage, image tones, and layout templates were created to ensure consistency across all internal and external communications. These mirror the new logo, using abstract crops of its form to create dynamic image shapes and backgrounds. Overall, all items look part of the same family whilst having the flexibility to be unique, colourful, fun, engaging, and standout in their own right.